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Our everyday thoughts are presented here
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  • The Death of Long Term Contracts

    Don’t get locked into a bad relationship. One of the saddest things we hear at LOTUS is a when a potential client who’s excited to switch over reviews their current agreements and…

  • Twitter and Small Businesses

    Small businesses are by far the most confused with Twitter as a platform. They don’t seem to understand how Twitter is one of the most powerful ways to create connections if done…

  • Real Estate Agents and Social Media

    Working with real estate agents is one of my favorite parts at LOTUS. Often when we start our exploratory meetings, they’re shocked that they’re not getting online engagement. “I post every day!”…

  • Are You a Brand or Product?

    Most of the small business owners we work with, have a hard time grasping the difference between a brand and a product. In their mind, being “Premium Garage Door Repair” doesn’t need…